{"id":1418,"date":"2022-01-17T08:17:59","date_gmt":"2022-01-17T08:17:59","guid":{"rendered":"https:\/\/preview.diabolo.com\/?post_type=timeline-work&p=1418"},"modified":"2023-11-08T15:59:35","modified_gmt":"2023-11-08T15:59:35","slug":"chirosuisse","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/chirosuisse\/","title":{"rendered":"ChiroSuisse"},"content":{"rendered":"

L’association romande des chiropraticiens nous mandate en 2003 pour moderniser son image et pour promouvoir la profession en romandie au travers d’un site internet et d’une s\u00e9rie de brochures explicatives. Suite au succ\u00e8s de cette identit\u00e9, en 2011, l’association romande et l’association suisse (Chirosuisse) d\u00e9cident de fusionner leurs identit\u00e9s et d’adopter un logo unique. Diabolo Design r\u00e9alise alors un lifting de l’identit\u00e9 de l’association romande et de son site internet. Depuis 2013, nous travaillons sur le positionnement de l’image de ChiroSuisse en Suisse romande avec la campagne \u00abMal au dos?\u2026All\u00f4 Chiro!\u00bb<\/p>\n

Approche<\/h2>\n

Nous avons voulu adoucir l’image des chiropraticiens, souvent per\u00e7ue comme une technique brutale. Le visuel du logo repr\u00e9sente une colonne vert\u00e9brale et le point de traitement. La couleur verte apporte une touche naturelle et fra\u00eeche. Lors de la fusion des identit\u00e9s, le bleu faisant le lien au domaine m\u00e9dical a \u00e9t\u00e9 ajout\u00e9 \u00e0 la palette de couleurs. Une \u00e9troite collaboration avec le responsable de la communication et un choix cibl\u00e9 des actions pour la campagne \u00abMal au dos?\u2026All\u00f4 Chiro!\u00bb nous ont permis d’atteindre notre objectif. Celui d’augmenter de fa\u00e7on tangible et durable les visites sur le site chiropraticiens.ch et ainsi mieux faire conna\u00eetre une des cinq professions m\u00e9dicales universitaires reconnues en Suisse.<\/p>\n

Apr\u00e8s plus de 15 ans de collaboration la satisfaction est toujours \u00e0 son maximum. Efficacit\u00e9, disponibilit\u00e9 et professionnalisme sont les qualificatifs qui d\u00e9crivent le mieux l’agence Diabolo.<\/p>\n

Thierry Berna<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Une profession m\u00e9dicale reconnue<\/p>\n","protected":false},"author":1,"featured_media":1561,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,10,50,6],"years":[38],"class_list":["post-1418","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-corporate","category-papiers-commerciaux","category-print","category-site-web","years-38"],"acf":[],"yoast_head":"\nChiroSuisse - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/chirosuisse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChiroSuisse - 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