{"id":1791,"date":"2022-01-20T09:00:42","date_gmt":"2022-01-20T09:00:42","guid":{"rendered":"https:\/\/preview.diabolo.com\/?post_type=timeline&#038;p=1791"},"modified":"2026-05-13T13:15:53","modified_gmt":"2026-05-13T13:15:53","slug":"cff","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/cff\/","title":{"rendered":"CFF &#8211; Cuisine &#038; loisirs"},"content":{"rendered":"<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>CFF \u2014 Campagne de communication r\u00e9gionale &amp; stand itin\u00e9rant en Suisse romande<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Dans le cadre de la campagne nationale \u00ab Sparoffensive \u00bb, Diabolo Design a con\u00e7u et d\u00e9ploy\u00e9 une campagne de communication r\u00e9gionale pour les CFF en Suisse romande. L&#8217;objectif : am\u00e9liorer la perception des consommateurs romands concernant le rapport qualit\u00e9-prix des prestations CFF, \u00e0 travers un dispositif \u00e9v\u00e9nementiel immersif et m\u00e9morable.<\/p>\n<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Approche<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Diabolo Design a imagin\u00e9 le concept cr\u00e9atif de l&#8217;\u00e9v\u00e9nement de A \u00e0 Z et orchestr\u00e9 la r\u00e9alisation d&#8217;un stand itin\u00e9rant d\u00e9ploy\u00e9 dans plusieurs centres commerciaux de Suisse romande. Les visiteurs recevaient un d\u00e9pliant personnalis\u00e9 et une sucette en chocolat produite localement, et \u00e9taient invit\u00e9s \u00e0 se photographier dans un photobooth aux couleurs de la campagne. Via un formulaire d&#8217;inscription, ils participaient \u00e0 un grand concours avec des abonnements demi-tarif CFF \u00e0 gagner. Diabolo Design a assur\u00e9 la coordination compl\u00e8te de l&#8217;ensemble des corps de m\u00e9tier impliqu\u00e9s \u2014 h\u00f4tesses, imprimeur, constructeur, r\u00e9dacteur, chocolatier, \u00e9lectricien \u2014 ainsi que la gestion logistique int\u00e9grale des \u00e9v\u00e9nements, du montage au d\u00e9montage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuisine &#038; loisirs suisse romande<\/p>\n","protected":false},"author":1,"featured_media":1933,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,8,50,13],"years":[45],"class_list":["post-1791","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-campagne-de-communication","category-photo","category-print","category-stand-display","years-45"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CFF - Cuisine &amp; 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