{"id":1797,"date":"2022-01-20T09:27:29","date_gmt":"2022-01-20T09:27:29","guid":{"rendered":"https:\/\/preview.diabolo.com\/?post_type=timeline&#038;p=1797"},"modified":"2023-11-08T15:48:34","modified_gmt":"2023-11-08T15:48:34","slug":"cff-prix-romandie","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/cff-prix-romandie\/","title":{"rendered":"CFF &#8211; Prix Romandie"},"content":{"rendered":"<p>Cette campagne de communication r\u00e9gionale a \u00e9t\u00e9 conduite en parall\u00e8le de la campagne nationale \u00ab Sparoffensive \u00bb. L\u2019objectif \u00e9tait d\u2019am\u00e9liorer la perception du consommateur romand concernant le ratio \u00ab prix\/prestation \u00bb des CFF.<\/p>\n<h2>Approche<\/h2>\n<p>\u00c0 cet effet, Diabolo Design a r\u00e9alis\u00e9 un stand itin\u00e9rant dans des centres commerciaux de suisse romande. Les visiteurs recevaient un d\u00e9pliant rond, une sucette en chocolat produite localement et \u00e9taient invit\u00e9s \u00e0 se prendre en photo dans le photobooth. En ins\u00e9rant leurs mails, les visiteurs pouvaient participer au grand concours loterie pour gagner des abonnements demi-tarifs. Diabolo Design a imagin\u00e9 le concept cr\u00e9atif de l\u2019\u00e9v\u00e9nement, coordonn\u00e9 les corps de m\u00e9tier actif sur la r\u00e9alisation du stand (h\u00f4tesses, imprimeur, constructeur, r\u00e9dacteur, chocolatier, chauffeur, \u00e9lectricien) et s\u2019est charg\u00e9 du bon d\u00e9roulement des \u00e9v\u00e9nements (gestion, montage, d\u00e9montage, organisation, etc).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campagne Prix Romandie<\/p>\n","protected":false},"author":1,"featured_media":1937,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,50,13],"years":[45],"class_list":["post-1797","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-campagne-de-communication","category-print","category-stand-display","years-45"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CFF - Prix Romandie - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CFF - Prix Romandie - Diabolo Design\" \/>\n<meta property=\"og:description\" content=\"Campagne Prix Romandie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/\" \/>\n<meta property=\"og:site_name\" content=\"Diabolo Design\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T15:48:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diabolo.com\/wp-content\/uploads\/2022\/01\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/\",\"url\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/\",\"name\":\"CFF - Prix Romandie - Diabolo Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.diabolo.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg\",\"datePublished\":\"2022-01-20T09:27:29+00:00\",\"dateModified\":\"2023-11-08T15:48:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.diabolo.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg\",\"contentUrl\":\"https:\\\/\\\/www.diabolo.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg\",\"width\":750,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/cff-prix-romandie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.diabolo.com\\\/de\\\/startseite\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.diabolo.com\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CFF &#8211; Prix Romandie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/#website\",\"url\":\"https:\\\/\\\/www.diabolo.com\\\/\",\"name\":\"Diabolo Design\",\"description\":\"Agence de communication \u00e0 vevey\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.diabolo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/#organization\",\"name\":\"Diabolo Design\",\"url\":\"https:\\\/\\\/www.diabolo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.diabolo.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/diabolo-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.diabolo.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/diabolo-logo.png\",\"width\":230,\"height\":228,\"caption\":\"Diabolo Design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.diabolo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CFF - Prix Romandie - Diabolo Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/","og_locale":"de_DE","og_type":"article","og_title":"CFF - Prix Romandie - Diabolo Design","og_description":"Campagne Prix Romandie","og_url":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/","og_site_name":"Diabolo Design","article_modified_time":"2023-11-08T15:48:34+00:00","og_image":[{"width":750,"height":750,"url":"https:\/\/www.diabolo.com\/wp-content\/uploads\/2022\/01\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/","url":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/","name":"CFF - Prix Romandie - Diabolo Design","isPartOf":{"@id":"https:\/\/www.diabolo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/#primaryimage"},"image":{"@id":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.diabolo.com\/wp-content\/uploads\/2022\/01\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg","datePublished":"2022-01-20T09:27:29+00:00","dateModified":"2023-11-08T15:48:34+00:00","breadcrumb":{"@id":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/#primaryimage","url":"https:\/\/www.diabolo.com\/wp-content\/uploads\/2022\/01\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg","contentUrl":"https:\/\/www.diabolo.com\/wp-content\/uploads\/2022\/01\/diabolo-design_portfolio_timeline_CFF_CFF_campagne_romandie.jpg","width":750,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.diabolo.com\/projects\/cff-prix-romandie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.diabolo.com\/de\/startseite\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/www.diabolo.com\/projects\/"},{"@type":"ListItem","position":3,"name":"CFF &#8211; Prix Romandie"}]},{"@type":"WebSite","@id":"https:\/\/www.diabolo.com\/#website","url":"https:\/\/www.diabolo.com\/","name":"Diabolo Design","description":"Agence de communication \u00e0 vevey","publisher":{"@id":"https:\/\/www.diabolo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.diabolo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.diabolo.com\/#organization","name":"Diabolo Design","url":"https:\/\/www.diabolo.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.diabolo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.diabolo.com\/wp-content\/uploads\/2022\/04\/diabolo-logo.png","contentUrl":"https:\/\/www.diabolo.com\/wp-content\/uploads\/2022\/04\/diabolo-logo.png","width":230,"height":228,"caption":"Diabolo Design"},"image":{"@id":"https:\/\/www.diabolo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/projects\/1797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/comments?post=1797"}],"version-history":[{"count":5,"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/projects\/1797\/revisions"}],"predecessor-version":[{"id":3915,"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/projects\/1797\/revisions\/3915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/media\/1937"}],"wp:attachment":[{"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/media?parent=1797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/categories?post=1797"},{"taxonomy":"years","embeddable":true,"href":"https:\/\/www.diabolo.com\/de\/wp-json\/wp\/v2\/years?post=1797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}