{"id":1811,"date":"2022-01-20T09:40:11","date_gmt":"2022-01-20T09:40:11","guid":{"rendered":"https:\/\/preview.diabolo.com\/?post_type=timeline&#038;p=1811"},"modified":"2026-05-13T13:20:36","modified_gmt":"2026-05-13T13:20:36","slug":"youpaq","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/youpaq\/","title":{"rendered":"Youpaq"},"content":{"rendered":"<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Youpaq \u2014 Rebranding &amp; identit\u00e9 visuelle pour plateforme de commerce local en ligne<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>Local \u2022 \u00c9conomique \u2022 Durable<\/em> : telle est la devise de Youpaq, une plateforme e-commerce cr\u00e9\u00e9e par deux entrepreneurs de la Riviera vaudoise, permettant aux consommateurs de commander en ligne les produits des commer\u00e7ants locaux de leur ville. Diabolo Design a \u00e9t\u00e9 mandat\u00e9 pour repenser enti\u00e8rement l&#8217;identit\u00e9 visuelle de la marque et d\u00e9ployer sa communication sur l&#8217;ensemble des supports print et digitaux.<\/p>\n<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Approche<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Diabolo Design a d\u00e9velopp\u00e9 une identit\u00e9 visuelle compl\u00e8te et coh\u00e9rente, articul\u00e9e autour de deux logos compl\u00e9mentaires : un logo label et un logo signature, d\u00e9clin\u00e9s en six couleurs pastels soigneusement choisies pour refl\u00e9ter la fra\u00eecheur des produits locaux et le caract\u00e8re sympathique de la marque. Cette palette douce et accessible a \u00e9t\u00e9 appliqu\u00e9e avec coh\u00e9rence sur l&#8217;ensemble des supports : refonte graphique du site internet, objets pour les points de vente \u2014 autocollants et sacs en papier \u2014 flyers et cartes de visite. Un univers graphique chaleureux et engag\u00e9, au service d&#8217;une consommation locale, \u00e9conomique et durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local \u2022 \u00c9conomique \u2022 Durable<\/p>\n","protected":false},"author":1,"featured_media":1958,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,50,6],"years":[46],"class_list":["post-1811","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-corporate","category-print","category-site-web","years-46"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youpaq - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/youpaq\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youpaq - 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