{"id":2300,"date":"2022-04-01T13:40:09","date_gmt":"2022-04-01T13:40:09","guid":{"rendered":"https:\/\/preview.diabolo.com\/?post_type=timeline&p=2300"},"modified":"2026-05-20T14:06:13","modified_gmt":"2026-05-20T14:06:13","slug":"le-printemps-nattends-pas-motos-rev","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/le-printemps-nattends-pas-motos-rev\/","title":{"rendered":"Le printemps n’attends pas – Motos REV"},"content":{"rendered":"

Motos REV \u2014 Campagne de communication print pour concessionnaire moto en Suisse romande<\/h2>\n

Motos REV, agent officiel des marques Suzuki, Ducati et Kawasaki bas\u00e9 \u00e0 Clarens, mise sur une identit\u00e9 forte et une culture de la passion moto pour fid\u00e9liser sa client\u00e8le et attirer de nouveaux riders. Pour dynamiser sa pr\u00e9sence locale et renforcer son image de marque, Motos REV a confi\u00e9 \u00e0 Diabolo Design la conception d’une campagne de communication print percutante.<\/p>\n

Approche<\/h3>\n

Valoriser l’\u00e9nergie et l’univers du deux-roues impliquait un langage visuel imm\u00e9diatement reconnaissable. Diabolo Design a imagin\u00e9 une affiche haute en couleurs s’appuyant sur une illustration cartoon dynamique, mettant en sc\u00e8ne des pilotes en pleine course sous le signe du drapeau \u00e0 damier. Le ton est accrocheur, direct, r\u00e9solument orient\u00e9 vers la communaut\u00e9 des passionn\u00e9s.
\nAu c\u0153ur du dispositif : un m\u00e9canisme d’engagement client via un concours dot\u00e9 d’un casque SHOEI XVR personnalis\u00e9, accompagn\u00e9 d’un coupon-r\u00e9ponse int\u00e9gr\u00e9. Cette m\u00e9canique simple et efficace transforme la campagne en v\u00e9ritable outil de collecte de contacts et de trafic en point de vente.
\nDiabolo Design a ainsi livr\u00e9 \u00e0 Motos REV une campagne coh\u00e9rente, m\u00e9morable et ancr\u00e9e dans la culture moto \u2014 alliant cr\u00e9ativit\u00e9 graphique et efficacit\u00e9 commerciale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Motos REV \u2014 Campagne de communication print pour concessionnaire moto en Suisse romande Motos REV, agent officiel des marques Suzuki, Ducati et Kawasaki bas\u00e9 \u00e0 Clarens, mise sur une identit\u00e9 forte et une culture de la passion moto pour fid\u00e9liser […]<\/p>\n","protected":false},"author":1,"featured_media":2301,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"years":[26],"class_list":["post-2300","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-print","years-26"],"acf":[],"yoast_head":"\nLe printemps n'attends pas - Motos REV - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/le-printemps-nattends-pas-motos-rev\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le printemps n'attends pas - 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