{"id":2303,"date":"2022-04-01T13:41:03","date_gmt":"2022-04-01T13:41:03","guid":{"rendered":"https:\/\/preview.diabolo.com\/?post_type=timeline&p=2303"},"modified":"2026-05-20T13:57:28","modified_gmt":"2026-05-20T13:57:28","slug":"vevey-et-la-magie-des-creches","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/vevey-et-la-magie-des-creches\/","title":{"rendered":"Vevey et la magie des cr\u00e8ches"},"content":{"rendered":"

Ville de Vevey \u2014 Campagne de communication \u00e9v\u00e9nementielle & cr\u00e9ation graphique pour un \u00e9v\u00e9nement culturel r\u00e9gional<\/h2>\n

La Ville de Vevey c\u00e9l\u00e8bre chaque d\u00e9cembre une tradition vivante et f\u00e9d\u00e9ratrice, ancr\u00e9e dans l’identit\u00e9 de la Riviera vaudoise. Pour donner \u00e0 l’exposition \u00ab Vevey et la magie des cr\u00e8ches \u00bb toute la visibilit\u00e9 qu’elle m\u00e9rite, la Ville a confi\u00e9 \u00e0 Diabolo Design la conception d’une campagne de communication compl\u00e8te, alliant illustration originale, affichage \u00e9v\u00e9nementiel et dispositif d’activation territoriale.<\/p>\n

Approche<\/h3>\n

Cr\u00e9er l’\u00e9v\u00e9nement pour un \u00e9v\u00e9nement : tel \u00e9tait le d\u00e9fi confi\u00e9 \u00e0 Diabolo Design. L’agence a d\u00e9velopp\u00e9 une identit\u00e9 visuelle forte et imm\u00e9diatement reconnaissable, articul\u00e9e autour d’une illustration grand format mettant en sc\u00e8ne les Rois Mages devant les monuments embl\u00e9matiques de Vevey et le lac L\u00e9man, sous un ciel \u00e9toil\u00e9. Le parti pris graphique \u2014 color\u00e9, festif, teint\u00e9 d’humour \u2014 capte l’attention et incarne la magie de la p\u00e9riode. La typographie expressive, construite lettre par lettre, renforce l’identit\u00e9 du titre et cr\u00e9e une signature visuelle distinctive. En parall\u00e8le, Diabolo Design a orchestr\u00e9 un dispositif d’engagement innovant en partenariat avec La Presse Riviera-Chablais : un grand concours invitant le public \u00e0 d\u00e9couvrir 38 lettres cach\u00e9es dans les vitrines de commer\u00e7ants de la ville, transformant ainsi Vevey en v\u00e9ritable sc\u00e8ne interactive. La Ville dispose aujourd’hui d’un mod\u00e8le de campagne \u00e9v\u00e9nementielle qui conjugue cr\u00e9ation graphique percutante, rayonnement local et engagement communautaire.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ville de Vevey \u2014 Campagne de communication \u00e9v\u00e9nementielle & cr\u00e9ation graphique pour un \u00e9v\u00e9nement culturel r\u00e9gional La Ville de Vevey c\u00e9l\u00e8bre chaque d\u00e9cembre une tradition vivante et f\u00e9d\u00e9ratrice, ancr\u00e9e dans l’identit\u00e9 de la Riviera vaudoise. Pour donner \u00e0 l’exposition \u00ab […]<\/p>\n","protected":false},"author":1,"featured_media":4392,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"years":[27],"class_list":["post-2303","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-print","years-27"],"acf":[],"yoast_head":"\nVevey et la magie des cr\u00e8ches - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/vevey-et-la-magie-des-creches\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vevey et la magie des cr\u00e8ches - Diabolo Design\" \/>\n<meta property=\"og:description\" content=\"Ville de Vevey \u2014 Campagne de communication \u00e9v\u00e9nementielle & cr\u00e9ation graphique pour un \u00e9v\u00e9nement culturel r\u00e9gional La Ville de Vevey c\u00e9l\u00e8bre chaque d\u00e9cembre une tradition vivante et f\u00e9d\u00e9ratrice, ancr\u00e9e dans l’identit\u00e9 de la Riviera vaudoise. 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