{"id":2719,"date":"2022-04-12T13:45:19","date_gmt":"2022-04-12T13:45:19","guid":{"rendered":"https:\/\/www.diabolo.com\/?post_type=timeline&#038;p=2719"},"modified":"2026-05-18T13:52:53","modified_gmt":"2026-05-18T13:52:53","slug":"raiffeisen","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/raiffeisen\/","title":{"rendered":"Raiffeisen"},"content":{"rendered":"<h2>Raiffeisen \u2014 Refonte de campagne de communication &amp; cr\u00e9ation d&#8217;identit\u00e9 de marque pour institution financi\u00e8re<\/h2>\n<p>Raiffeisen incarne les valeurs d&#8217;innovation et d&#8217;engagement au service de ses clients. Pour renforcer son positionnement comme banque innovante et humaine, Raiffeisen a confi\u00e9 \u00e0 Diabolo Design la refonte compl\u00e8te de sa campagne de communication et la cr\u00e9ation d&#8217;une identit\u00e9 visuelle percutante.<\/p>\n<h3>Approche<\/h3>\n<p>Dynamiser la pr\u00e9sence de Raiffeisen aupr\u00e8s de sa client\u00e8le impliquait une strat\u00e9gie de communication globale et coh\u00e9rente. Diabolo Design a con\u00e7u une campagne de communication multicanale mettant en avant les valeurs humaines de l&#8217;institution. Le design \u00e9pur\u00e9 et moderne valorise le positionnement de Raiffeisen comme \u00ab la banque innovante qui vous ressemble et vous accompagne \u00bb. En parall\u00e8le, une identit\u00e9 visuelle distinctive a \u00e9t\u00e9 d\u00e9velopp\u00e9e, combinant esth\u00e9tique contemporaine et harmonie color\u00e9e, facilitant la reconnaissance de la marque sur tous les supports. Des affiches publicitaires, des visuels digitaux et des \u00e9l\u00e9ments de communication coordin\u00e9s ont \u00e9t\u00e9 cr\u00e9\u00e9s, structur\u00e9s pour assurer une coh\u00e9rence maximale et un impact optimis\u00e9. Raiffeisen dispose d\u00e9sormais d&#8217;une strat\u00e9gie de communication \u00e0 la hauteur de son ambition de devenir la banque partenaire privil\u00e9gi\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raiffeisen \u2014 Refonte de campagne de communication &amp; cr\u00e9ation d&#8217;identit\u00e9 de marque pour institution financi\u00e8re Raiffeisen incarne les valeurs d&#8217;innovation et d&#8217;engagement au service de ses clients. Pour renforcer son positionnement comme banque innovante et humaine, Raiffeisen a confi\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3152,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,50],"years":[47],"class_list":["post-2719","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-campagne-de-communication","category-print","years-47"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raiffeisen - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/raiffeisen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raiffeisen - Diabolo Design\" \/>\n<meta property=\"og:description\" content=\"Raiffeisen \u2014 Refonte de campagne de communication &amp; cr\u00e9ation d&#8217;identit\u00e9 de marque pour institution financi\u00e8re Raiffeisen incarne les valeurs d&#8217;innovation et d&#8217;engagement au service de ses clients. 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