{"id":3203,"date":"2025-01-10T15:59:13","date_gmt":"2025-01-10T15:59:13","guid":{"rendered":"https:\/\/www.diabolo.com\/?post_type=timeline&#038;p=3203"},"modified":"2026-05-18T09:12:24","modified_gmt":"2026-05-18T09:12:24","slug":"cvci","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/cvci\/","title":{"rendered":"CVCI"},"content":{"rendered":"<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>CVCI \u2014 Strat\u00e9gie visuelle &amp; campagne de communication 360\u00b0 pour les 125 ans de la Chambre Vaudoise du Commerce et de l&#8217;Industrie<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Pilier de l&#8217;\u00e9conomie vaudoise depuis sa fondation en 1898, la CVCI (Chambre Vaudoise du Commerce et de l&#8217;Industrie) d\u00e9fend et repr\u00e9sente les int\u00e9r\u00eats de plus de 5 000 entreprises du canton. Pour c\u00e9l\u00e9brer son 125e anniversaire lors d&#8217;une grande f\u00eate \u00e0 Beaulieu Lausanne, la CVCI a mandat\u00e9 Diabolo Design pour concevoir et d\u00e9ployer l&#8217;ensemble de sa strat\u00e9gie visuelle et de communication autour de cet \u00e9v\u00e9nement d&#8217;exception.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Approche<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Marquer un anniversaire centenaire pour une institution aussi embl\u00e9matique que la CVCI exigeait une vision cr\u00e9ative forte, d\u00e9clinable sur une multitude de supports imprim\u00e9s et digitaux. Diabolo Design a pris en charge la direction artistique globale du projet, en d\u00e9veloppant une identit\u00e9 visuelle \u00e9v\u00e9nementielle coh\u00e9rente, ancr\u00e9e dans les couleurs institutionnelles rouge, blanc et bleu de la CVCI.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Le travail a d\u00e9but\u00e9 par la cr\u00e9ation d&#8217;un logo anniversaire sp\u00e9cifique aux 125 ans, point d&#8217;ancrage visuel de toute la communication. \u00c0 partir de cette base, Diabolo Design a produit l&#8217;int\u00e9gralit\u00e9 des outils n\u00e9cessaires \u00e0 l&#8217;\u00e9v\u00e9nement : invitations, annonces presses, signal\u00e9tique sur site, roll-ups th\u00e9matiques pr\u00e9sentant les services de la CVCI (Business Club, Conjoncture, Export, International Link, Politique, Juridique), et une fresque chronologique retra\u00e7ant 125 ans d&#8217;histoire vaudoise. En parall\u00e8le, une campagne digitale compl\u00e8te a \u00e9t\u00e9 d\u00e9ploy\u00e9e sur les r\u00e9seaux sociaux, avec des formats Instagram et des visuels promotionnels mettant en avant les offres sp\u00e9ciales anniversaire. Des vid\u00e9os promotionnelles et un Powerpoint de pr\u00e9sentation ont compl\u00e9t\u00e9 ce dispositif. La CVCI dispose ainsi d&#8217;un patrimoine visuel complet, coh\u00e9rent et m\u00e9morable, \u00e0 la mesure de son r\u00f4le central dans le tissu \u00e9conomique vaudois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CVCI \u2014 Strat\u00e9gie visuelle &amp; campagne de communication 360\u00b0 pour les 125 ans de la Chambre Vaudoise du Commerce et de l&#8217;Industrie Pilier de l&#8217;\u00e9conomie vaudoise depuis sa fondation en 1898, la CVCI (Chambre Vaudoise du Commerce et de l&#8217;Industrie) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3204,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,17,16,9,52,7],"years":[55],"class_list":["post-3203","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-campagne-de-communication","category-corporate","category-event","category-logotype","category-movie-et-photo","category-video","years-55"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CVCI - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/cvci\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CVCI - Diabolo Design\" \/>\n<meta property=\"og:description\" content=\"CVCI \u2014 Strat\u00e9gie visuelle &amp; 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