{"id":3251,"date":"2023-07-12T12:51:08","date_gmt":"2023-07-12T12:51:08","guid":{"rendered":"https:\/\/www.diabolo.com\/?post_type=projects&#038;p=3251"},"modified":"2023-08-22T08:40:53","modified_gmt":"2023-08-22T08:40:53","slug":"chaplins-world","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/chaplins-world\/","title":{"rendered":"Chaplin&#8217;s World"},"content":{"rendered":"<p>[vc_section el_class=&#8220;two-cols-content&#8220;][vc_row][vc_column width=&#8220;6\/12&#8243;][vc_column_text]<\/p>\n<h2>Description<\/h2>\n<p class=\"p1\">Lorsque l&#8217;Art rencontre l&#8217;expertise du design, la magie op\u00e8re et laisse place \u00e0 une campagne de communication inoubliable. C\u2019est avec enthousiasme que Diabolo Design a \u00e9t\u00e9 choisie par Chaplin&#8217;s World lors d&#8217;un concours pour donner vie \u00e0 sa nouvelle campagne de communication pour 2023 &#8211; 2024.<\/p>\n<p>Du papier aux wagons de trams, Notre \u00e9quipe de designers passionn\u00e9s s\u2019est attel\u00e9e \u00e0 fa\u00e7onner une exp\u00e9rience visuelle immersive via une campagne nationale d\u00e9clin\u00e9e en 3 langues, ayant pour th\u00e8me &#8222;un univers \u00e0 partager&#8220; ![\/vc_column_text][\/vc_column][vc_column width=&#8220;3\/12&#8243;][vc_column_text]<\/p>\n<h4>Client<\/h4>\n<p>Chaplin&#8217;s World<\/p>\n<h4>Supports r\u00e9alis\u00e9s<\/h4>\n<p>Campagne de communication, Affiches, D\u00e9pliant, Animations, Habillage tram[\/vc_column_text][\/vc_column][vc_column width=&#8220;3\/12&#8243;][vc_column_text]<\/p>\n<h4>Date<\/h4>\n<p>2023[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_single_image image=&#8220;3257&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row][vc_row el_class=&#8220;two-cols-content&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;3627&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;3628&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row][vc_section el_class=&#8220;two-cols-content&#8220;][vc_row][vc_column width=&#8220;6\/12&#8243;][vc_column_text]<\/p>\n<h2>R\u00e9unir toutes les faces du mus\u00e9e en un seul visuel: un challenge cr\u00e9atif<\/h2>\n<p>[\/vc_column_text][vc_column_text]Le visuel de la campagne avait pour but de capturer l&#8217;essence du mus\u00e9e et montrer aux visiteurs du Chaplin&#8217;s World les diff\u00e9rentes parties du mus\u00e9e : Du manoir o\u00f9 Charlie Chaplin habitait, aux studios o\u00f9 l&#8217;ont peut y trouver des d\u00e9cors et objets qui ont \u00e9t\u00e9 utilis\u00e9s dans les films ou encore le Parc aux arbres plant\u00e9es par la l\u00e9gende elle-m\u00eame.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;5\/12&#8243;][vc_column_text]Notre ambition ne s&#8217;est pas arr\u00eat\u00e9e aux portes du mus\u00e9e. Pour toucher un public plus large, nous avons investi dans des annonces de journaux et les r\u00e9seaux sociaux avec notre campagne captivante. Chaque publication \u00e9tait une invitation \u00e0 la d\u00e9couverte et au partage, renfor\u00e7ant le lien entre le mus\u00e9e et sa communaut\u00e9 d&#8217;amateurs de Charlie Chaplin.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=&#8220;two-cols-content&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;3631&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;3632&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row][vc_row el_class=&#8220;two-cols-content&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;3633&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;3634&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row][vc_section el_class=&#8220;two-cols-content&#8220;][vc_row][vc_column width=&#8220;6\/12&#8243;][vc_column_text]<\/p>\n<h2>Notre d\u00e9marche cr\u00e9ative ne s&#8217;est pas limit\u00e9e aux supports traditionnels. Les trams de Gen\u00e8ve et Z\u00fcrich, symboles de la vie citadine, sont devenus les toiles mobiles de notre campagne.<\/h2>\n<p>[\/vc_column_text][vc_column_text]Chaque tram habill\u00e9 de nos visuels est devenu un voyageur de l&#8217;Art, transportant l&#8217;\u00e9motion et la beaut\u00e9 \u00e0 travers les rues anim\u00e9es. Les passagers ont \u00e9t\u00e9 transport\u00e9s dans une exp\u00e9rience unique, \u00e9veillant leur sens artistique dans leur routine quotidienne.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;5\/12&#8243;][vc_column_text]En m\u00e9langeant cr\u00e9ativit\u00e9, audace et expertise, Diabolo Design a une fois de plus relev\u00e9 le d\u00e9fi de donner une nouvelle dimension \u00e0 la communication visuelle. Une aventure artistique dont nous sommes fiers, et qui marque une \u00e9tape m\u00e9morable dans notre engagement \u00e0 magnifier le pouvoir de l&#8217;image et de la cr\u00e9ativit\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section el_class=&#8220;two-cols-content&#8220;][vc_row][vc_column width=&#8220;6\/12&#8243;][vc_column_text] Description Lorsque l&#8217;Art rencontre l&#8217;expertise du design, la magie op\u00e8re et laisse place \u00e0 une campagne de communication inoubliable. C\u2019est avec enthousiasme que Diabolo Design a \u00e9t\u00e9 choisie par Chaplin&#8217;s World lors d&#8217;un concours pour donner vie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3625,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,52,14],"years":[],"class_list":["post-3251","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-campagne-de-communication","category-movie-et-photo","category-objects-vehicules"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chaplin&#039;s World - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/chaplins-world\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chaplin&#039;s World - Diabolo Design\" \/>\n<meta property=\"og:description\" content=\"[vc_section el_class=&#8220;two-cols-content&#8220;][vc_row][vc_column width=&#8220;6\/12&#8243;][vc_column_text] Description Lorsque l&#8217;Art rencontre l&#8217;expertise du design, la magie op\u00e8re et laisse place \u00e0 une campagne de communication inoubliable. 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