{"id":3387,"date":"2023-08-03T12:11:24","date_gmt":"2023-08-03T12:11:24","guid":{"rendered":"https:\/\/www.diabolo.com\/?post_type=timeline&#038;p=3387"},"modified":"2026-05-19T13:23:45","modified_gmt":"2026-05-19T13:23:45","slug":"hirsh","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/hirsh\/","title":{"rendered":"HIRSH"},"content":{"rendered":"<h2>HIRSH \u2014 Cr\u00e9ation de logo, design d&#8217;\u00e9tiquettes &amp; identit\u00e9 de gamme pour un vignoble californien<\/h2>\n<p>HIRSH, vignoble californien ancr\u00e9 dans la tradition et la qualit\u00e9, cultive ses vignes en Napa Valley avec une ambition claire : proposer des vins de caract\u00e8re \u00e0 une client\u00e8le exigeante. Pour donner vie \u00e0 sa nouvelle collection et affirmer son identit\u00e9 visuelle sur un march\u00e9 hautement concurrentiel, HIRSH a confi\u00e9 \u00e0 Diabolo Design la cr\u00e9ation compl\u00e8te de son univers de marque et de l&#8217;identit\u00e9 graphique de sa gamme phare.<\/p>\n<h3>Approche<\/h3>\n<p>Valoriser HIRSH impliquait de construire une identit\u00e9 forte et coh\u00e9rente, capable de s&#8217;exprimer sur chaque bouteille comme sur chaque support de communication. Diabolo Design a commenc\u00e9 par concevoir un logo distinctif \u2014 un \u00e9cusson \u00e9labor\u00e9 aux ornements v\u00e9g\u00e9taux, ancr\u00e9 dans les codes premium du monde viticole \u2014 avant de d\u00e9ployer une direction artistique audacieuse pour la Woodstock Collection by Cielo Vineyards. Chaque cuv\u00e9e a \u00e9t\u00e9 trait\u00e9e comme un objet \u00e0 part enti\u00e8re : RedHouse, Black Widow, WildBerrys, Deep Purple, White Rabbit et Bubbles disposent chacune d&#8217;un univers graphique singulier, jouant sur la couleur, l&#8217;illustration et les finitions d&#8217;impression (relief, dorure, vernis s\u00e9lectif). Le r\u00e9sultat : une gamme imm\u00e9diatement reconnaissable en lin\u00e9aire, qui transforme la bouteille en vecteur d&#8217;\u00e9motion et de d\u00e9sir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HIRSH \u2014 Cr\u00e9ation de logo, design d&#8217;\u00e9tiquettes &amp; identit\u00e9 de gamme pour un vignoble californien HIRSH, vignoble californien ancr\u00e9 dans la tradition et la qualit\u00e9, cultive ses vignes en Napa Valley avec une ambition claire : proposer des vins de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3404,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"years":[40],"class_list":["post-3387","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-print","years-40"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HIRSH - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/hirsh\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HIRSH - Diabolo Design\" \/>\n<meta property=\"og:description\" content=\"HIRSH \u2014 Cr\u00e9ation de logo, design d&#8217;\u00e9tiquettes &amp; 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