{"id":3529,"date":"2023-08-15T13:59:10","date_gmt":"2023-08-15T13:59:10","guid":{"rendered":"https:\/\/www.diabolo.com\/?post_type=timeline&#038;p=3529"},"modified":"2026-05-20T07:03:57","modified_gmt":"2026-05-20T07:03:57","slug":"bois-cerf-cesu","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/bois-cerf-cesu\/","title":{"rendered":"BOIS-CERF CESU"},"content":{"rendered":"<h2>Bois-Cerf CESU \u2014 Campagne de communication 360\u00b0 pour une \u00e9cole sup\u00e9rieure de soins ambulanciers<\/h2>\n<p>Bois-Cerf CESU, \u00e9cole sup\u00e9rieure de soins ambulanciers et de soins d&#8217;urgence, forme depuis plus de dix ans les techniciens ambulanciers et ambulanciers dipl\u00f4m\u00e9s ES du canton de Vaud. Pour marquer un cap institutionnel majeur et renforcer sa visibilit\u00e9 aupr\u00e8s du grand public et des professionnels de sant\u00e9, Bois-Cerf CESU a mandat\u00e9 Diabolo Design pour concevoir et d\u00e9ployer l&#8217;ensemble de sa strat\u00e9gie de communication.<\/p>\n<h3>Approche<\/h3>\n<p>Valoriser l&#8217;excellence d&#8217;une formation exigeante impliquait une communication \u00e0 la fois rigoureuse et impactante. Diabolo Design a d\u00e9velopp\u00e9 une identit\u00e9 visuelle coh\u00e9rente et imm\u00e9diatement reconnaissable, articul\u00e9e autour d&#8217;un fil graphique fort \u2014 le trac\u00e9 ECG \u2014 d\u00e9clin\u00e9 sur l&#8217;ensemble des supports. En parall\u00e8le, l&#8217;agence a con\u00e7u une campagne d&#8217;affichage urbain percutante autour du message &#8222;Pas de super pouvoirs\u2026 mais des comp\u00e9tences&#8220;, incarnant avec justesse la posture professionnelle et humaine des \u00e9quipes form\u00e9es par Bois-Cerf CESU. Roll-ups p\u00e9dagogiques, cartons d&#8217;invitation, programmes \u00e9v\u00e9nementiels et publications institutionnelles compl\u00e8tent un dispositif de communication 360\u00b0 pens\u00e9 pour chaque point de contact. Bois-Cerf CESU dispose d\u00e9sormais d&#8217;une image de marque affirm\u00e9e, \u00e0 la hauteur de son r\u00f4le central dans la formation des soins d&#8217;urgence en Suisse romande.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bois-Cerf CESU \u2014 Campagne de communication 360\u00b0 pour une \u00e9cole sup\u00e9rieure de soins ambulanciers Bois-Cerf CESU, \u00e9cole sup\u00e9rieure de soins ambulanciers et de soins d&#8217;urgence, forme depuis plus de dix ans les techniciens ambulanciers et ambulanciers dipl\u00f4m\u00e9s ES du canton [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3532,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,50],"years":[37],"class_list":["post-3529","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-campagne-de-communication","category-print","years-37"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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