{"id":3975,"date":"2023-11-13T14:05:00","date_gmt":"2023-11-13T14:05:00","guid":{"rendered":"https:\/\/www.diabolo.com\/?post_type=projects&#038;p=3975"},"modified":"2026-05-21T07:45:13","modified_gmt":"2026-05-21T07:45:13","slug":"madhouse-95","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/de\/projects\/madhouse-95\/","title":{"rendered":"Madhouse 95"},"content":{"rendered":"<h2>Madhouse 95 \u2014 Identit\u00e9 visuelle &amp; catalogue produit pour une marque de snowboard am\u00e9ricaine<\/h2>\n<p>Madhouse Snowboard USA incarne l&#8217;esprit libre, d\u00e9cal\u00e9 et sans compromis de la culture snow des ann\u00e9es 90. Marque am\u00e9ricaine au positionnement r\u00e9solument underground, elle revendique une esth\u00e9tique iconoclaste qui rompt avec les codes du sport traditionnel. Pour donner corps \u00e0 cet univers singulier, Madhouse a confi\u00e9 \u00e0 Diabolo Design la conception de son identit\u00e9 de marque et la cr\u00e9ation de son catalogue produit.<\/p>\n<h3>Approche<\/h3>\n<p>Traduire l&#8217;ADN de Madhouse en langage visuel exigeait une direction artistique audacieuse et coh\u00e9rente. Diabolo Design a d\u00e9velopp\u00e9 une identit\u00e9 forte, jouant sur une typographie grunge, des couleurs tranch\u00e9es et un univers graphique d\u00e9cal\u00e9 m\u00ealant collage photographique et r\u00e9f\u00e9rences \u00e0 la culture pop. Cette signature visuelle a \u00e9t\u00e9 d\u00e9clin\u00e9e sur l&#8217;ensemble du catalogue imprim\u00e9, structur\u00e9 autour des gammes phares de la marque \u2014 planches, boots, team riders \u2014 avec une mise en page dynamique pens\u00e9e pour capter l&#8217;attention et soutenir l&#8217;acte d&#8217;achat. Madhouse dispose d\u00e9sormais d&#8217;un outil de communication en phase avec son image : brut, cr\u00e9atif et r\u00e9solument authentique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madhouse 95 \u2014 Identit\u00e9 visuelle &amp; catalogue produit pour une marque de snowboard am\u00e9ricaine Madhouse Snowboard USA incarne l&#8217;esprit libre, d\u00e9cal\u00e9 et sans compromis de la culture snow des ann\u00e9es 90. Marque am\u00e9ricaine au positionnement r\u00e9solument underground, elle revendique une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3980,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"years":[22],"class_list":["post-3975","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-print","years-22"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madhouse 95 - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/madhouse-95\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madhouse 95 - Diabolo Design\" \/>\n<meta property=\"og:description\" content=\"Madhouse 95 \u2014 Identit\u00e9 visuelle &amp; catalogue produit pour une marque de snowboard am\u00e9ricaine Madhouse Snowboard USA incarne l&#8217;esprit libre, d\u00e9cal\u00e9 et sans compromis de la culture snow des ann\u00e9es 90. 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