{"id":160,"date":"2021-09-22T07:02:35","date_gmt":"2021-09-22T07:02:35","guid":{"rendered":"http:\/\/localhost\/diabolo2021\/?post_type=projects&p=160"},"modified":"2023-06-16T15:02:38","modified_gmt":"2023-06-16T15:02:38","slug":"cff-leman-pass","status":"publish","type":"projects","link":"https:\/\/www.diabolo.com\/en\/projects\/cff-leman-pass\/","title":{"rendered":"CFF"},"content":{"rendered":"

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Description<\/h2>\n

Les CFF entrent fr\u00e9quemment en contact avec leurs clients afin de leur communiquer les nouveaux avantages, offres ou autres opportunit\u00e9s int\u00e9ressantes. Ces campagnes de communication peuvent avoir pour objectif d\u2019informer (nouvelle offre de parcours par exemple), de renforcer le positionnement de la marque, de fid\u00e9liser le client ou encore de s\u00e9duire les non-utilisateurs des transports publics par exemple.[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_column_text]<\/p>\n

Client<\/h4>\n

CFF<\/p>\n

Supports r\u00e9alis\u00e9s<\/h4>\n

Visuel de campagne
\nFlyer
\nR\u00e9seaux sociaux
\nBras de barri\u00e8re parking
\nAnimation
\nAffiches[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_column_text]<\/p>\n

Date<\/h4>\n

Septembre 2019[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_single_image image=”161″ img_size=”full”][\/vc_column][\/vc_row][vc_section el_class=”two-cols-content”][vc_row][vc_column width=”6\/12″][vc_column_text]<\/p>\n

Sous la base d\u2019un briefing complet (objectifs marketing, situation, cible, budget) transmis par le client, Diabolo \u00e9tudie, analyse et propose une strat\u00e9gie aboutissant \u00e0 un plan d\u2019action de campagne.<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_column_text]Par exemple, en 2019\/2020, nous avons \u00e9t\u00e9 mandat\u00e9s pour la r\u00e9alisation des campagnes de lancement du Leman Pass et de prolongement de la ligne St-Maurice \u2013 Annemasse.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/2″][vc_single_image image=”162″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”163″ img_size=”full”][\/vc_column][\/vc_row][vc_section el_class=”two-cols-content”][vc_row][vc_column width=”5\/12″][vc_column_text]<\/p>\n

Diabolo Design a imagin\u00e9 les concepts cr\u00e9atifs des campagnes.<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][\/vc_column][vc_column width=”5\/12″][vc_column_text]Nous avons aussi propos\u00e9 des strat\u00e9gies d\u2019action, r\u00e9alis\u00e9 ses propres images pour les campagnes d\u2019affichage (shooting photo), propos\u00e9 des supports de communication innovants, cr\u00e9\u00e9 les campagnes digitales, r\u00e9serv\u00e9 les espaces m\u00e9dias, coordonn\u00e9 les h\u00f4tesses et s\u2019est charg\u00e9 du bon d\u00e9roulement des campagnes dans leur globalit\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/2″][vc_single_image image=”164″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_raw_html]JTNDdmlkZW8lMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMmF1dG8lMjIlMjBsb29wJTIwYXV0b3BsYXklMjBtdXRlJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRmxvY2FsaG9zdCUyRmRpYWJvbG8yMDIxJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDklMkZDRkYtTEVNQU4tUEFTUy1QQVNTRU5HRVItVFYtVjIubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTBBWW91ciUyMGJyb3dzZXIlMjBkb2VzJTIwbm90JTIwc3VwcG9ydCUyMHRoZSUyMHZpZGVvJTIwdGFnLiUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour le lancement du L\u00e9man Pass, nous avons r\u00e9alis\u00e9 une campagne de communication 360\u00b0<\/p>\n","protected":false},"author":1,"featured_media":2446,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,8,7],"years":[],"class_list":["post-160","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-campagne-de-communication","category-photo","category-video"],"acf":[],"yoast_head":"\nCFF - Diabolo Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diabolo.com\/projects\/cff-leman-pass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CFF - 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